Niche Directory Case Study: GreenBookPages.com Green Directory

January 20th, 2012 | Author: admin

2012 is the year of niche directory for many reasons. First of all, niche directories feed the search engines with relevant content all coming from one site; Secondly, unlike general directories that generally attract site owners and directory submitters only, niche directories attract real visitors who have strong interest in the niche; and many other reasons…

If you want to start a niche directory, I have one example to recommend you; to better understand how you should start a niche directory, check out GreenBookPages.com.

GreenBookPages.com is an online niche directory for hydroponic grow shops and eco-friendly services – the directory attracts everyone interested in everything green, ranging from herb shops to lawyers involving in environmental law. The directory has just launched a nationwide listing of hydroponic stores, as mentioned in its most recent press release.

If you think hydroponics and other green stuffs are lame, think again. Hydroponics and other green products/businesses are cool… and sexy. Just check this GreenBookPages.com video on YouTube:

Oh, wow…

Here are some observation that could lead to some ideas on how to develop a niche directory like GreenBookPages.com:

1. Unique front-end design

I have literally seen 100s of web directories with similar look and feel; they got me bored, and the only reason I visit them is to submit my sites or just have a lookie.

GreenBookPages.com sports unique, cool-looking, greenish design – great branding!

2. Offer more features than just directory listing

There are some reasons that GreenBookPages.com will attract repeat visitors: The blog, the grow guide, hydroponic facts and the ability to contact expert grower. You can also find cool sections other than the directory – classifieds, videos, coupons, giveaways and many more reason for visitors to come back.

3. Well-promoted

Attending events, press releases, video marketing, etc. – GreenBookPages.com mix online and off line promotion methods to get the words out. Announcing your directory on webmaster forums is cool, but not cool enough; you need to use other methods, such as social media, online magazine, videos, etc.

SO, there you go – some ideas to build a niche web directory like GreenBookPages.com. Any thoughts? Please share yours!